PIPA Sommelière: the AI sommelier for restaurants and hotels

For restaurants, hotels and wine bars

Help every table discover the right wine —
in any language.

PIPA gives your guests and service team personalized wine guidance, shaped around your restaurant, menu and wine list.

  • Configured to your restaurant
  • Multilingual
  • At every table
  • Supports your team

Built for Restaurants, Hotels and Wine Bars.

Starting from €190/monthNo setup fee on standard plans
For RestaurantsPersonalized demo · No commitment · Fast reply
For Groups & HotelsDedicated onboarding · Multi-outlet · Custom proposal
30-second overview · No sign-up

According to CBRE Hotels Research hotel F&B data (sample of 2,669 hotels, 2025), alcoholic beverages represent ~22% of total F&B revenue. PIPA is designed to help teams recommend wine more consistently in that category — we are currently working with early hospitality partners to measure real-world impact.

Fine diningHotelsWine bars
PIPA chat interface on a phone resting on a restaurant table next to a glass of red wine
Featured Insights & Research

Featured Insights & Research

Research, benchmarks and practical strategies for hospitality businesses looking to increase wine revenue and improve guest experiences.

Benchmark8 min read

Hotel Wine Revenue Benchmark 2026

Industry insights on wine sales performance.

Learn More
Strategy6 min read

How Hotels Increase Wine Revenue Without Hiring More Staff

Practical strategies used by successful hospitality operators.

Learn More
Research7 min read

The Future of AI Sommeliers

How AI is transforming wine service and guest experiences.

Learn More
The opportunity

Wine service is where great restaurants win or lose the table.

Guests want guidance they can trust. Teams want consistency across every shift, every server, every table. Most restaurants rely on a handful of senior staff — and lose consistency every time they aren't on the floor. PIPA brings a personalized wine recommendation layer, shaped around your restaurant, to every guest interaction.

Every table
Personalized wine guidance
100%
Consistent recommendations
No language barrier
Tested & tuned in EN · PT · ES · FR · DE · NL — + any other language your guest writes in
Benefits

Designed to elevate the entire wine experience.

01

Personalized to each restaurant

Built around your concept, menu, wine list and service style — never a generic assistant.

02

Supports staff & service consistency

Every server can deliver personalized wine recommendations shaped to your restaurant — on every shift, in every language.

03

Enhances guest experience

Guests discover wines with confidence through a refined, intuitive interface.

04

Guests who discover a wine they love spend more

That's not upselling — it's good service. PIPA creates the conditions for it.

The math

Explore the possible economics of better wine guidance.

Without PIPA

  • Wine recommendations depend on who's on shift tonight
  • New staff take weeks to learn the wine list
  • International tables order less — language barrier
  • Slow-moving bottles stay in the cellar
  • No data on what guests actually want

With PIPA at €190/month

  • Every server recommends like your best sommelier, every shift
  • New staff are confident from day one
  • Guests in any language discover and order with confidence
  • Featured bottles and high-margin wines are surfaced first
  • Monthly dashboard shows top-requested wines, peak hours and guest languages
Why PIPA

General AI gives general answers. PIPA is configured around your restaurant.

General AI doesn't know your wine list, your stock or your service style. PIPA is configured for exactly that.

 ChatGPT / GeminiPIPA
  • Knows your wine list
  • Knows what you have in stock tonight
  • Recommends by your margins & priorities
  • Syncs with your seasonal menu
  • Speaks in your restaurant's voice
  • Works for your team's consistency
  • Works for your restaurant — not the internet
The interface

What your guest actually sees.

PIPA opens in the browser via QR Code/NFC at the table. Conversational, instant, in their language.

Example interaction for demonstration purposes.

Staff Mode

What your team actually uses.

A sommelier in every server's pocket.

While guests interact through the table interface, your floor team has their own tool — PIPA Staff Mode. A private, PIN-protected interface designed for speed. Ask in plain language, get a 3-line answer with a pairing and a price. No training required.

PIN-protected

Staff-only access. Guests never see this interface.

3-line answers

Built for a server standing at a table. Fast, practical, no poetry.

Daily highlights

Manager sets featured bottles each morning. Staff push them first.

Staff Mode — included in all plans

The dashboard

What you actually see.

Behind the scenes, PIPA gives you a live read of what your guests are asking, which wines are recommended most, peak hours and languages spoken at the table.

Sample dashboard data

  • 252

    Guest sessions this week

    +18% vs last week

  • 85%

    Pairings accepted

    Across all tables

  • 6

    Example: languages detected this week

    Illustrative — not a cap

How it works

From your wine list
to your guest's hand.

A guided onboarding designed for hospitality. No generic templates, no off-the-shelf assistant — just PIPA, shaped to your house.

Leather wine list and crystal glass
  1. 1
    Step 01

    We map your restaurant

    Your concept, menu, wine list and service model — captured in detail by our team.

  2. 2
    Step 02

    We customize PIPA

    Pairing logic, languages and sales priorities are tuned to your house.

  3. 3
    Step 03

    You launch the interface

    A tailored sommelier interface goes live — accessible by QR code or NFC tap at the table, and via Staff Mode for your team.

Use cases

Built for every kind of hospitality experience.

Whether you serve 12 covers or 400, PIPA adapts to your service model.

01

Fine dining

Personalized pairings for tasting menus and à la carte, shaped to your wine list.

02

Hotels & Resort F&B

Multilingual wine service across every outlet — restaurant, room service and events.

  • Multiple outlets, one configuration
  • Multilingual — auto-detected, no setup per table
  • Staff Mode for high-turnover brigades
  • Room service and in-room dining ready
  • F&B Manager dashboard across all venues
For hotel F&B teams →
03

Wine bars

Help guests explore by the glass with confidence and curiosity.

04

Premium casual

Lift the wine program without expanding the team.

Running wine service across multiple hotel outlets?

PIPA has a dedicated onboarding track for hotels — covering restaurant, room service and events in one setup.

Schedule a hotel F&B demo →
Customization

Shaped to your house —
never off the shelf.

PIPA is configured around seven dimensions of your business, so every recommendation feels like it came from your own sommelier.

PIPA brings its own expertise.Your venue gives PIPA its context.Your guest gives PIPA the moment.

Wine list

·

Your full cellar, vintages and producers — mapped exactly.

Food pairing logic

·

Pairings tuned to your chef's menu and seasonality.

Tone of voice

·

From classical sommelier to contemporary and approachable.

Customer profile

·

Adapted to your guest demographics and price expectations.

Languages

·

Multilingual by design — for international tables and staff.

Sales priorities

·

Highlight bottles, margins or featured producers.

Chef's Choice pairings

·

Curate your own pairing per dish — displayed to guests as a chef-endorsed suggestion, separate from PIPA's recommendations.

Exclusive to Advanced and Hotel plans.

Early access

Onboarding our first partners.

PIPA is currently onboarding its first hospitality partners. We are working closely with restaurants and hotel teams to refine the experience, measure its impact and build the first public case studies.

Early partners receive direct onboarding, configuration support and a close feedback relationship with the PIPA team.

Pricing

Simple, transparent pricing.

Three plans, no setup fee. Every plan includes initial configuration around your wine list, menu and service model. After an initial 3-month period, cancel anytime.

The expected return

Restaurants use PIPA to:

  • Increase wine sales
  • Improve the guest experience
  • Support teams without wine training
  • Get insights into guest preferences
Start here

Standard

€190/month

For restaurants that want to turn their wine list into a sales tool.

  • Instant wine recommendations for every guest
  • Boost the confidence of your floor team
  • Turn your wine list into a sales tool
  • Up to 100 wine references + unlimited guest interactions
  • Full onboarding & wine list configuration
  • Automatic language detection, any language
  • Label recognition by photo
  • Wine list updates within 24h
  • Monthly executive dashboard
  • Dedicated support via WhatsApp & email
Most popular

Advanced

€290/month

For restaurants that want to grow sales, understand guest preferences and optimize the wine list continuously.

  • Discover which wines drive the most revenue
  • Understand guest behavior at the table
  • Adjust your wine list based on real data
  • Up to 250 wine references + everything in Standard
  • Advanced analytics by shift, language and dish type
  • Wine list updates within 4 hours
  • Chef's Choice pairings per dish
  • Staff Mode with usage metrics per shift
  • Priority support
  • Quarterly strategy review
Boutique & multi-outlet

Hotel / Fine Dining

€490/month

For hotels and fine dining venues that want to deliver a consistent wine experience across every space.

  • Premium wine experience across multiple venues
  • Centralized management
  • Consistent recommendations across every outlet
  • Consolidated view for the F&B Manager
  • Up to 3 outlets + unlimited wine references
  • Everything in Advanced
  • Independent configuration per outlet
  • Dedicated hotel onboarding track
  • 7-day support
  • Monthly strategy review
  • For groups with more than 3 outlets — custom pricing available
Running more than 3 outlets? Let's talk.
Enterprise Network

Enterprise Network

Custom

For hotel groups, restaurant groups and multi-outlet operations. Custom pricing, dedicated implementation and rollout included in the proposal.

  • Multi-outlet ready — designed for hotel groups, restaurant groups and chains
  • Central management across every unit
  • Dedicated implementation and phased rollout
  • Optional white-label / own branding
  • Cross-outlet intelligence and reporting
  • Custom pricing based on operation size and scope

Dedicated implementation for groups, multi-outlet hotels and bespoke deployments.

No setup fee on standard plans · Cancel anytime · Pricing in EUR, ex. VAT.

GDPR-ready · Your wine list, guest conversations and data are never shared with third parties.

Launch phasePIPA is currently onboarding its first hospitality partners. We are working closely with restaurants and hotel teams to refine the experience, measure its impact and build the first public case studies. Early partners receive direct onboarding, configuration support and a close feedback relationship with the PIPA team.

Groups & Hotels

Built for hotel groups,
restaurant groups and multi-outlet operations.

PIPA has a dedicated commercial and implementation track for groups. Instead of self-serve pricing, we design a proposal around your outlets, your service model and the level of central governance you need.

  • Multi-outlet ready
  • Controlled rollout
  • Central governance
  • Isolated data
  • 01

    Central management across outlets

    One configuration, one editorial voice, one wine list intelligence layer — deployed consistently across every restaurant, bar and hotel outlet in the group.

  • 02

    Phased rollout with dedicated implementation

    We plan the deployment outlet by outlet: mapping wine lists, training service teams, calibrating pairings and going live in coordinated waves. Implementation and rollout are included in the proposal.

  • 03

    Cross-outlet intelligence

    Aggregate reporting across venues: wine performance, guest behaviour, language mix and service consistency — visible for the F&B director and each outlet's team, at their own level of detail.

  • 04

    Data isolation & governance

    Every outlet's data stays inside the group. Multi-tenant architecture with clean separation between the group, its outlets and any external party. GDPR-ready by design.

  • 05

    Own branding / white-label

    For groups that want PIPA under their own identity — dedicated brand skin, custom domain and coherent guest experience across every property.

Talk on WhatsApp

Custom pricing · Dedicated implementation · No self-serve pressure

FAQ

Everything you need to know
before going live.

  • No. PIPA runs directly in your guest's mobile browser — no download, no account, no friction. Guests access it by scanning a QR code or tapping an NFC tag placed on the table. Both are included with every installation.

  • We go live in 48 hours. Send us your wine list — PDF, spreadsheet or photo. We configure PIPA around your concept and have it ready for your tables within two business days.

  • Completely. Your wine list, guest profiles and conversation data are never shared with other restaurants or third parties. You own your data and can export or delete it at any time.

  • Send us the update and we reflect it within 24 hours. For restaurants with daily menus, we can set up a simple form so you update PIPA yourself each morning in under five minutes.

  • Yes. PIPA gives your team personalized wine recommendations, shaped around your list, from day one. It is not a replacement for a human sommelier — it is an extension of your service team, helping them recommend with more consistency. If you do have a sommelier, PIPA extends their guidance to every table, simultaneously.

  • Any language your guest writes in. PIPA detects and responds automatically, with no per-table configuration. We have tested and tuned the experience in Portuguese, English, Spanish, French, German and Dutch — the most common languages at the table in Portugal — and the engine natively supports many others.

  • Full onboarding, wine list configuration, automatic language detection with no limit, label recognition by photo, monthly data dashboard, dedicated support and all updates. No setup fee.

  • They can. But ChatGPT doesn't know your wine list, your stock, your margins, or your service style. It works for the guest — not for your restaurant. PIPA is the difference between a generic answer and your answer.

  • Yes. After an initial three-month period, you can cancel anytime. No penalties, no lock-in. We believe PIPA should earn its place in your operation through usefulness, not complexity.

  • PIPA is an early-stage product, so we do not promise a fixed increase in sales. Its potential value depends on your operation, wine list, team, guest profile and level of adoption. We are currently working with early hospitality partners to measure the impact on recommendation consistency, guest engagement and wine sales.

  • PIPA is currently onboarding its first hospitality partners. We are not yet publishing customer testimonials or verified performance data. As our early partners complete their first cycles with PIPA, we will publish validated case studies and results.

  • There are no installation costs on our standard plans. For groups, hotel networks and multi-outlet operations, we design a dedicated implementation — the rollout and configuration effort are included in the enterprise proposal.

  • No. Groups follow a dedicated track. We plan the deployment outlet by outlet with a phased rollout, wine list mapping per unit and service team training — not the self-serve onboarding path used for individual restaurants.

  • Each outlet is configured with its own wine list, pairings and languages, while the group keeps a central layer for governance and reporting. We roll out in coordinated waves so no outlet is disrupted.

  • Yes, optionally, for groups. We can deliver PIPA under the group's own identity — dedicated brand skin, custom domain and consistent guest experience across every property.

  • No. For groups, hotel networks and multi-outlet operations, pricing is custom and shaped around your outlets, wine lists and service model. Public plans are designed for individual restaurants.

Why we built it

Built for operators, not just wine lovers.

PIPA was built because wine is the highest-margin item on most restaurant menus — and the one most consistently undersold. Not because the wines aren't good. Because guidance is inconsistent, staff turn over, and guests don't ask for help they're not sure they'll get.

PIPA is built in Portugal by a team that runs a wine producer of its own and has spent years on the restaurant floor. We know what a wine list looks like at 21:00 on a Saturday — and what it costs the house when the recommendation doesn't happen. PIPA is the tool we wished we had in our own dining room — and that we are now building, with our first restaurant and hospitality partners, in real operation.

We built PIPA to fix that. For the restaurant. For the guest. And for the bottle that's been sitting in your cellar for three months.

Get started

See how PIPA would work
with your wine list.

Bring us your menu and wine list. We will show you how PIPA could be configured for your operation — no commitment.

Starting from €190/month · No setup fee on standard plans · Cancel anytime.

About PIPA — AI sommelier for restaurants, hotels and wine bars

PIPA is an AI sommelier interface built for hospitality. It is customised around each venue's wine list, cuisine and service style, and accessed by guests via a QR code or NFC tag — no app download, no account, no friction.

PIPA recommends wines in the guest's own language, with automatic detection — tested and tuned in Portuguese, English, Spanish, French, German and Dutch, among many other natively supported languages. It helps staff sell consistently across shifts, surfaces slow-moving and high-margin bottles, and returns monthly data on what guests actually ask for.

Plans start at €190/month (Standard), €290/month (Advanced), and €490/month (Hotel / Fine Dining), with no setup fee and a three-month initial commitment. PIPA is producer-agnostic: recommendations are configured exclusively around each restaurant's own list.

Built in Portugal by people who run a wine producer and have spent years in restaurant rooms — PIPA exists because wine is the highest-margin item on most menus and the most consistently undersold. Contact: hello@pipa.wine.