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For restaurants, hotels and wine barsSell better wine, at every table,
Sell better wine, at every table,
in any language.
PIPA helps hospitality venues increase wine sales, improve guest satisfaction and provide expert wine recommendations at every table, in every language.
- AI-Powered Sommelier
- Multilingual
- Available 24/7
- No Staff Training Required
Built for Restaurants, Hotels and Wine Bars.
Starting from €190/monthNo setup fee
Personalized demo · No commitment · Fast reply
30-second overview · No sign-up
According to CBRE Hotels Research hotel F&B data (sample of 2,669 hotels, 2025), alcoholic beverages represent ~22% of total F&B revenue — and are growing above the sector average. PIPA costs less than one shift of a senior floor manager. Our own client data will be published after 90 days of operation.
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The Future of AI Sommeliers
How AI is transforming wine service and guest experiences.
Learn MoreThe opportunity
Wine service is where great restaurants win or lose the table.
Guests want guidance they can trust. Teams want consistency across every shift, every server, every table. Most restaurants rely on a handful of senior staff — and lose revenue every time they aren't on the floor. PIPA brings a sommelier-grade recommendation layer to every guest interaction.
Every table
Sommelier-grade guidance
100%
Consistent recommendations
6
Languages: PT · EN · ES · FR · DE · NL
Benefits
Designed to elevate the entire wine experience.
Personalized to each restaurant
Built around your concept, menu, wine list and service style — never a generic assistant.
Supports staff & service consistency
Every server delivers sommelier-grade recommendations, on every shift, in every language.
Enhances guest experience
Guests discover wines with confidence through a refined, intuitive interface.
Guests who discover a wine they love spend more
That's not upselling — it's good service. PIPA creates the conditions for it.
The math
What this actually costs you — and what it makes.
Without PIPA
- Wine recommendations depend on who's on shift tonight
- New staff take weeks to learn the wine list
- International tables order less — language barrier
- Slow-moving bottles stay in the cellar
- No data on what guests actually want
With PIPA at €190/month
- Every server recommends like your best sommelier, every shift
- New staff are confident from day one
- Guests in 6 languages discover and order with confidence
- Featured bottles and high-margin wines are surfaced first
- Monthly dashboard shows top-requested wines, peak hours and guest languages
Why PIPA
ChatGPT works for the guest. PIPA works for you.
ChatGPT doesn't know what you have to sell tonight. PIPA does.
ChatGPT / GeminiPIPA
- Knows your wine list✗✓
- Knows what you have in stock tonight✗✓
- Recommends by your margins & priorities✗✓
- Syncs with your seasonal menu✗✓
- Speaks in your restaurant's voice✗✓
- Works for your team's consistency✗✓
- Works for your restaurant — not the internet✗✓
The interface
What your guest actually sees.
PIPA opens in the browser via QR Code/NFC at the table. Conversational, instant, in their language.
Staff Mode
What your team actually uses.
A sommelier in every server's pocket.
While guests interact through the table interface, your floor team has their own tool — PIPA Staff Mode. A private, PIN-protected interface designed for speed. Ask in plain language, get a 3-line answer with a pairing and a price. No training required.
PIN-protected
Staff-only access. Guests never see this interface.
3-line answers
Built for a server standing at a table. Fast, practical, no poetry.
Daily highlights
Manager sets featured bottles each morning. Staff push them first.
Staff Mode — included in all plans
The dashboard
What you actually see.
Behind the scenes, PIPA gives you a live read of what your guests are asking, which wines are recommended most, peak hours and languages spoken at the table.
Sample dashboard data
- 252
Guest sessions this week
+18% vs last week
- 85%
Pairings accepted
Across all tables
- 6
Languages spoken
Auto-detected at the table
How it worksFrom your wine list
From your wine list
to your guest's hand.
A guided onboarding designed for hospitality. No generic templates, no off-the-shelf assistant — just PIPA, shaped to your house.
- 1Step 01
We map your restaurant
Your concept, menu, wine list and service model — captured in detail by our team.
- 2Step 02
We customize PIPA
Pairing logic, languages and sales priorities are tuned to your house.
- 3Step 03
You launch the interface
A tailored sommelier interface goes live — accessible by QR code or NFC tap at the table, and via Staff Mode for your team.
Use cases
Built for every kind of hospitality experience.
Whether you serve 12 covers or 400, PIPA adapts to your service model.
01
Fine dining
Sommelier-grade pairings for tasting menus and à la carte.
→02
Hotels & Resort F&B
Multilingual wine service across every outlet — restaurant, room service and events.
- Multiple outlets, one configuration
- Multilingual — auto-detected, no setup per table
- Staff Mode for high-turnover brigades
- Room service and in-room dining ready
- F&B Manager dashboard across all venues
03
Wine bars
Help guests explore by the glass with confidence and curiosity.
→04
Premium casual
Lift the wine program without expanding the team.
→Running wine service across multiple hotel outlets?
PIPA has a dedicated onboarding track for hotels — covering restaurant, room service and events in one setup.
CustomizationShaped to your house —
Shaped to your house —
never off the shelf.
PIPA is configured around seven dimensions of your business, so every recommendation feels like it came from your own sommelier.
Wine list
·Your full cellar, vintages and producers — mapped exactly.
Food pairing logic
·Pairings tuned to your chef's menu and seasonality.
Tone of voice
·From classical sommelier to contemporary and approachable.
Customer profile
·Adapted to your guest demographics and price expectations.
Languages
·Multilingual by design — for international tables and staff.
Sales priorities
·Highlight bottles, margins or featured producers.
Chef's Choice pairings
·Curate your own pairing per dish — displayed to guests as a chef-endorsed suggestion, separate from PIPA's recommendations.
Exclusive to Advanced and Hotel plans.
Live
Already running.
PIPA is live with its first restaurant and hospitality partners in Portugal. First performance data will be published after 90 days of continuous operation.
Partner
Partner
Pricing
Simple, transparent pricing.
Three plans, no setup fee. After an initial 3-month period, cancel anytime.
The expected return
Restaurants use PIPA to:
- Increase wine sales
- Improve the guest experience
- Support teams without wine training
- Get insights into guest preferences
Start here
Standard
€190/month
For restaurants that want to turn their wine list into a sales tool.
- Instant wine recommendations for every guest
- Boost the confidence of your floor team
- Turn your wine list into a sales tool
- Up to 100 wine references + unlimited guest interactions
- Full onboarding & wine list configuration
- Up to 6 languages (auto-detected)
- Label recognition by photo
- Wine list updates within 24h
- Monthly executive dashboard
- Dedicated support via WhatsApp & email
Most popular
Advanced
€290/month
For restaurants that want to grow sales, understand guest preferences and optimize the wine list continuously.
- Discover which wines drive the most revenue
- Understand guest behavior at the table
- Adjust your wine list based on real data
- Up to 250 wine references + everything in Standard
- Advanced analytics by shift, language and dish type
- Wine list updates within 4 hours
- Chef's Choice pairings per dish
- Staff Mode with usage metrics per shift
- Priority support
- Quarterly strategy review
For hotels & groups
Hotel / Fine Dining
€490/month
For hotels and fine dining venues that want to deliver a consistent wine experience across every space.
- Premium wine experience across multiple venues
- Centralized management
- Consistent recommendations across every outlet
- Consolidated view for the F&B Manager
- Up to 3 outlets + unlimited wine references
- Everything in Advanced
- Independent configuration per outlet
- Dedicated hotel onboarding track
- 7-day support
- Monthly strategy review
- For groups with more than 3 outlets — custom pricing available
No setup fee · Cancel anytime · Pricing in EUR, ex. VAT.
GDPR-ready · Your wine list, guest conversations and data are never shared with third parties.
Launch phasePIPA is currently live with its first restaurant and hospitality partners. Performance data and client testimonials will be published progressively from Q3 2026.
FAQEverything you need to know
Everything you need to know
before going live.
No. PIPA runs directly in your guest's mobile browser — no download, no account, no friction. Guests access it by scanning a QR code or tapping an NFC tag placed on the table. Both are included with every installation.
We go live in 48 hours. Send us your wine list — PDF, spreadsheet or photo. We configure PIPA around your concept and have it ready for your tables within two business days.
Completely. Your wine list, guest profiles and conversation data are never shared with other restaurants or third parties. You own your data and can export or delete it at any time.
Send us the update and we reflect it within 24 hours. For restaurants with daily menus, we can set up a simple form so you update PIPA yourself each morning in under five minutes.
That's exactly who PIPA was built for. Most restaurants can't justify a full-time sommelier — and shouldn't have to. PIPA gives your team sommelier-grade recommendations from day one, without the hire. If you do have a sommelier, PIPA extends their reach to every table, simultaneously.
Portuguese, English, Spanish, French, German and Dutch. PIPA detects the guest's language automatically and responds accordingly — no configuration needed per table.
Full onboarding, wine list configuration, six languages, label recognition by photo, monthly data dashboard, dedicated support and all updates. No setup fee.
They can. But ChatGPT doesn't know your wine list, your stock, your margins, or your service style. It works for the guest — not for your restaurant. PIPA is the difference between a generic answer and your answer.
Yes. After an initial three-month period, you can cancel anytime. No penalties, no lock-in. PIPA has to keep proving its value — not by contract.
PIPA is a new product still in its early phase. We're working with our first restaurants now and will be sharing testimonials, case studies and performance data publicly very soon.
Why we built it
Built for operators, not just wine lovers.
PIPA was built because wine is the highest-margin item on most restaurant menus — and the one most consistently undersold. Not because the wines aren't good. Because guidance is inconsistent, staff turn over, and guests don't ask for help they're not sure they'll get.
PIPA is built in Portugal by a team that runs a wine producer of its own and has spent years on the restaurant floor. We know what a wine list looks like at 21:00 on a Saturday — and what it costs the house when the recommendation doesn't happen. PIPA is the tool we wished we had in our own dining room — and that we are now building, with our first restaurant and hospitality partners, in real operation.
We built PIPA to fix that. For the restaurant. For the guest. And for the bottle that's been sitting in your cellar for three months.
Get startedBring intelligent wine recommendation
Bring intelligent wine recommendation
to your restaurant.
Request a personalized demo and discover how PIPA can be adapted to your concept, your wine list and your team.
Starting from €190/month · No setup fee · Cancel anytime.
About PIPA — AI sommelier for restaurants, hotels and wine bars
PIPA is an AI sommelier interface built for hospitality. It is customised around each venue's wine list, cuisine and service style, and accessed by guests via a QR code or NFC tag — no app download, no account, no friction.
PIPA recommends wines in six languages (Portuguese, English, Spanish, French, German, Dutch), helps staff sell consistently across shifts, surfaces slow-moving and high-margin bottles, and returns monthly data on what guests actually ask for.
Plans start at €190/month (Standard), €290/month (Advanced), and €490/month (Hotel / Fine Dining), with no setup fee and a three-month initial commitment. PIPA is producer-agnostic: recommendations are configured exclusively around each restaurant's own list.
Built in Portugal by people who run a wine producer and have spent years in restaurant rooms — PIPA exists because wine is the highest-margin item on most menus and the most consistently undersold. Contact: hello@pipa.wine.